10 Secrets to Optimizing Your Online Donation Process for Maximum Dollars Raised and Retained
Presented by: Steve Shattuck - Chief Engagement Officer, Bloomerang
About The Program:
Donations made online is one of the fastest-growing gift channels. While it’s not yet a juggernaut, it is significant enough to pay attention to. And if your online gift processes aren’t operating according to best practices for user-experience and donor stewardship, you may be leaving a lot of money on the table.
In this webinar, we will examine 10 simple, research-backed fixes that any fundraiser can make to their online donation process. You’ll leave with the confidence that your donation pages and forms can convert any visitor into a donor – and retain that donor for years to come.
At the end of this session, participants will:
- Understand how and why donors complete your donation forms
- Uncover best practices for conversion rate optimization that maximizes the gift amount and frequency
- Learn how to formulate a retention strategy for online donors through enhanced gift acknowledgement and stewardship
About The Speaker:
Steven Shattuck is Chief Engagement Officer at Bloomerang. In addition to leading the sales and marketing teams, he curates our blog, administers our weekly educational webinar series and hosts Bloomerang TV, a weekly video podcast that interviews fundraisers and consultants in the nonprofit sector. Steven got his start in the nonprofit sector producing fundraising videos and other digital content for organizations like Butler University, the Archdiocese of Indianapolis, the Domestic Violence Network, the Adoption Support Center, the American Heart Association and CICOA. In 2015, he co-founded Launch Cause, a registered 501(c)(3) not-for-profit organization dedicated to helping emerging nonprofit organizations enhance the impact of their work through collaborative office space, shared services, educational programming and networking with other nonprofit professionals.
When: August 9th, 2017 Time : 11:30 a.m. to 1:00 pm. Networking: 11:30 a.m.
*Program starts immediately at noon
LOCATION: United Way of Central Florida Offices - 5605 US-98 S, Lakeland, FL 33812
Lunch is provided. Member: $12.50 - Non member: $15.00
An RSVP is required. RSVPS ARE DUE by August 8th @ Noon. All registrations must be made online.
Register here now!
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